Healthcare Made Human

Boehringer Ingelheim: Powering Faster, Smarter Content with Modular Strategy

Client: Boehringer Ingelheim (BI)
Industry: Global Pharma
Project Focus: Content Audit & Optimization, Modular Content Framework, Segmentation, Template Strategy, MLR Readiness

Challenge

Boehringer Ingelheim’s marketing team needed to reduce time to market and improve medical-legal-regulatory (MLR) efficiency without sacrificing content quality. With large volumes of previously created material, their teams faced disjointed workflows, repeated submissions, and long delays getting vital content approved for use.

Approach

I led a high-impact CX and content engagement to lay the strategic and operational groundwork for BI’s modular content transformation. My work spanned five key focus areas:

    • Conducted deep content audits across therapy areas to identify reusable modules

    • Flagged content for refresh, repurpose, or archive

    • Streamlined redundant messaging and identified under-leveraged assets

    • Refined message relevance across key HCP and patient segments

    • Applied content hierarchy and personalization logic to align with journey stages

    • Defined TILES naming conventions for modular tagging, search, and reuse

    • Provided guidance to creative teams for template design aligned with modular reuse

    • Created call-to-action (CTA) recommendations and content rules to match legal, medical, and brand guidelines

    • Delivered gap analyses and modular opportunity maps to inform what new content needed to be created

Results

  • Significantly faster MLR approval times with Veeva submission alignment

  • Improved cross-functional collaboration between strategy, content, legal, and creative teams

  • Higher content reuse rates, reducing time and budget spent on net-new assets

  • Clear roadmap for modular content planning and execution across campaigns

Services Provided

  • Modular Content Audit & Recommendations

  • Segment Optimization & Message Mapping

  • TILES Naming Convention Design

  • Creative & Template Strategy Advisory

  • MLR Preparation for Veeva Integration

  • Gap & Opportunity Analysis

Next

Banking | Journey-Led Innovation