UX/UI design is where strategy meets aesthetics to create seamless digital experiences. It balances functionality with visual appeal, ensuring users can interact with products intuitively and efficiently. I utilize UX/UI as follows:
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Wireframes: Developing blueprints to outline structure and layout
UX Prototypes: Creating interactive mockups to test usability before development
User Testing: Conducting real-world evaluations to refine the experience
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Visual Design: Crafting appealing, branded aesthetics that enhance user interactions
Interaction Design: Ensuring smooth and engaging interactions between users and digital interfaces
Responsive Design: Adapting experiences for various screen sizes and devices
Project Summaries
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Parenting Consumer Personas for Walgreens
Developed detailed consumer personas for Walgreens pitch, focusing on new parents to enhance targeted marketing strategies.
Jennifer (New Mom, 33, Chicago) – Overwhelmed yet devoted mother seeking convenience, savings, and parenting support. Engages on Instagram, Facebook, and Pinterest. Shops at Walgreens for baby essentials and wellness products.
Stan (New Dad, 36, Chicago) – Hands-on father balancing work and family life, often in front of the camera. Active on Facebook, YouTube, and Reddit. Seeks practical, time-saving shopping solutions at Walgreens.
Impact: Insights support personalized engagement strategies, leveraging digital tools and loyalty programs to enhance customer retention and experience.
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LLS Website Usability Testing Initiative
Project Overview: Led the curation of a comprehensive usability testing proposal for an updated Leukemia & Lymphoma Society (LLS) website to ensure optimal user experience, accessibility, and engagement for key stakeholders, including patients, caregivers, donors, and healthcare professionals.
The proposal was accepted.
Future Contributions will Include:
Designing and executing a structured usability testing plan, combining moderated and unmoderated remote testing sessions.
Development of real-world task scenarios to evaluate key user journeys, such as finding treatment information, completing donations, and accessing support services.
Defining success metrics, including task success rate, time on task, error frequency, and qualitative user feedback.
Utilizing tools like Zoom, Lookback, Google Analytics, and WAVE/Axe for behavioral insights and accessibility evaluation.
Analyzing test results to identify usability trends and improvement areas, delivering a detailed report with actionable recommendations.
Proposing a goal-oriented measurement framework for ongoing site performance tracking and optimization.
Impact: Providing LLS with data-driven insights to enhance website navigation, usability, and accessibility, ensuring a seamless and supportive experience for users in need.